Privacy Policy

Last updated: 20/10/25

Apex Driving Academy (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights under UK data protection law (including UK GDPR).

By using our website https://apexdrivingacademy.co.uk/ or contacting us, you agree to the terms of this Privacy Policy.

1. Information We Collect

When you contact us, make an enquiry, or book lessons, we may collect:

Your name
Phone number
Location (e.g. area you want lessons)
Preferred dates/times for lessons

We also collect information automatically through cookies and analytics tools when you use our website.

2. How We Use Your Information

We use your personal information to:

Arrange and manage driving lessons
Match you with an appropriate instructor
Send booking confirmations and lesson reminders
Respond to your enquiries
Send occasional updates or marketing emails (if you’ve agreed – you can opt out anytime)
Improve our website through analytics and cookies

3. Sharing Your Information

We only share your details with:

Instructors – so they can contact you to arrange lessons
Service providers – who help us run our website (such as analytics or hosting tools)

We do not sell your personal information to anyone.

4. Cookies & Analytics

Our website uses cookies and similar technologies to improve your browsing experience and help us understand how visitors use our site.

What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device, remember your preferences, and collect information about your visit.

Types of cookies we use:

Essential cookies – Required for the website to function properly (e.g. security, navigation).
Analytics cookies – Help us understand how visitors use our site (for example, through Google Analytics). These cookies collect anonymous data such as which pages are visited most often and how users navigate the site.
Preference cookies – Remember choices you’ve made, such as location or settings, to improve your experience.
Marketing cookies (if used in future) – May be used to deliver relevant adverts or measure the effectiveness of campaigns.

How to manage cookies:
When you first visit our website, you can choose whether to allow non-essential cookies through the cookie banner. You can also control cookies anytime by adjusting your browser settings to:

Block cookies
Delete cookies already stored
Alert you before a cookie is placed

Please note: if you block or delete some cookies, certain features of our site may not work as intended.

5. How Long We Keep Your Data

We only keep your information for as long as we need it:

Enquiry details: up to 24 months
Lesson/booking records: up to 6 years (for business/legal purposes)
Marketing contacts: until you opt out
Cookies/analytics: up to 2 years (depending on the tool)

6. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Correct any inaccurate or incomplete data
Request deletion of your data (where legally possible)
Object to certain uses (such as marketing)
Withdraw your consent at any time

To exercise these rights, contact us using the details below.

7. Children’s Privacy

Our services are for individuals aged 17 and over. We do not knowingly collect personal information from anyone under this age. If such information is submitted, it will be deleted.

8. How We Protect Your Data

We take reasonable steps to keep your personal data safe, including secure storage and limiting access to authorised people only.

9. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new “Last updated” date.

10. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us:

Apex Driving Academy
Glasgow, UK
Phone: Fizzy – 07718 228103 / Harry – 07860 354987